VELUX Commercial
– Daylight solutions for public, industrial and commercial buildings
VELUX Commercial is a new division under the VELUX Brand. During fall 2018, the VELUX Group acquired three skylight companies: Wasco Skylights, Vitral roof glazing and the JET Group. Together they are VELUX Commercial. The new name and identity was revealed at BAU fair in Munich, Germany in January 2019.
All marketing elements from VELUX Modular Skylights was transferred to the new uniform identity. The process is ongoing and some of the great results can be seen here. The main idea behind this campaign was to create leed generating marketing tools. One of the key elements was showing substantial knowledge within the field through thought leadership.
Create a portal for all videos online
VELUX Commercial YouTube Channel. All video ever produced for VELUX Modular Skylights are now online and categorized by topics: Case Studies, Interviews, Modularity, Installation, CAD/BIM, Virtual Reality etc. All videos shown in the marketing mix point back to this platform.
Owner: VELUX Commercial
Content Marketing Manager: Jane Kristensen
Advertising Agency: Harnung Inc.
Art Director: Rasmus Harnung
Content Marketing Bureau: Brand Movers
Social media posts for Facebook, LinkedIn and Twitter
Content in good quality true to the brand promise. The strategy is to be present continuously, either with stationaty posts or with video posts. The following video posts create awareness on the topics:
1) Why are we in the market: Daylight, fresh air and indoor climate.
2) Make a differende: Case study from a school refurbishment.
How to improve indoor environments in schools today
At C40 World Mayors Summit 2019
Owner: VELUX Commercial
Project Manager: Christine Bjørnager
Advertising Agency: Harnung Inc.
Art Director: Rasmus Harnung
Production: Ahm Production
Listen to Kristine Belska, Commercial Director at VELUX Commercial, at the C40 World Mayors Summit 2019.
Listen to Geo Clausen, Professor at DTU (Technical University of Denmark) at the C40 World Mayors Summit 2019.
Installation of skylights at Peder Lykke School in Denmark
A renovation case study, Copenhagen, Denmark
Owner: VELUX Commercial
Project Manager: Christine Bjørnager
Advertising Agency: Harnung Inc.
Art Director: Rasmus Harnung
Production: PressConnect
Listen to Jesper Guldbech, CEO, Guldbech gruppen
Renovating 14.000 sqm public school in Copenhagen, Denmark
Listen to Martin Van der Watt, Chief Project Manager, Juul & Nielsen A/S
Renovating 14.000 sqm public school in Copenhagen, Denmark
ArchDaily:
The worlds largest online forum for architechts and building constructors
Be there the architects are. Use the largest platform, that they visit regularly for inspiration and by default subscribes for the ArcDaily newsletter. A cooperation was concluded between VELUX Commercial and ArchDaily.
Display banners on ArchDaily creating awareness and leading to an article about the subject at a sub-page at the portal.
An extended product pages for more background information about the new modular skylight product: Step solution
The video for promotion of the new product in the modular skylight family: Step solution.
Released at BAU in Munich, January 2019.
Owner: VELUX Commercial
Project Manager: Lotte Kragelund
Advertising Agency: Harnung Inc.
Art Director: Rasmus Harnung
Production: StormZ, Dennis Rafn
bimobject:
The leading portal where architects and building conctructors get their CAD-tools with BIM-objects
BIM stands for Building Information Modelling. The tools are soon to become a legal requirement in all EU-countries but for now it is just a smarter way of working. This is a newsletter send to the subschribers of the portal by bimobject.com
IP Targeting and Display Banners
The smaller the target group, the harder it is to target them. By using IP targeting you can focus on individual firms and businesses and give only them, the right marketing message at the right place and time. Effective and smart.
Display banners targeted architects. The aim is to inspire them to sign up for an eBook to join the further content marketing approach.
Display banners targeted contractors. The aim is the help and inspire them to get in touch with a sales rep. for advice and guidance.
Content marketing: eBooks
One of the best ways to establish authority and expertise on ones working field is to create eBooks on speciallised topics and show substantial knowledge within the field. With thought leadership the audience will seek the information themselves. Content for social media, newsletters, videos and blog posts do all score high in digital medias – but an eBook are a better leed generating marketing tool than e.g. a blog post or an article.
eBook: 7 Sustainable Offices
Designing better workplaces with daylight and fresh air.
Going through seven business cases on sustainable buildings, wellbeing, indoor climate, performance and and certifications.
Underneath are examples on some of the pages.
Owner: VELUX Commercial
Content Marketing Manager: Jane Kristensen
Advertising Agency: Harnung Inc.
Art Director: Rasmus Harnung
Content Marketing Bureau: Brand Movers
eBook: Daylight solutions for sustainable buildings
When great design enhances a good indoor climate in commercial buildings.
A walk through, of how VELUX Commercial have contributed the the indoor climate in commercial buildings in general. This is a fact based paper, that in five chapters, gives the audience the right tools to see the clearly evident benefits of this extraordinary skylight.
Underneath are examples on some of the pages.
Owner: VELUX Commercial
Content Marketing Manager: Jane Kristensen
Advertising Agency: Harnung Inc.
Art Director: Rasmus Harnung
Content Marketing Bureau: Brand Movers
eBook: Step Solution
A new VELUX Modular Skylight Solution.
This product offers more incomming daylight into a building and yet still contribute with all the wellknown benefits from the VELUX Modular Skylight solutions.
Underneath are examples on some of the pages.
Owner: VELUX Commercial
Content Marketing Manager: Jane Kristensen
Advertising Agency: Harnung Inc.
Art Director: Rasmus Harnung
Content Marketing Bureau: Brand Movers
VELUX Commercial Newsletter
Working with eBooks gives you a tool that is perfect for gated content. When the architect have signes up and given the e-mail, the newslette provide the opportunity to continue to influence with relevant information and give that premium content and value, that leads to a closer contact, a collaboration and a sale in the end.
Owner: VELUX Commercial
Content Marketing Manager: Jane Kristensen
Advertising Agency: Harnung Inc.
Art Director: Rasmus Harnung
Content Marketing Bureau: Brand Movers
Downloads / Premium content / Essential tools
The main working tools for download, doesn’t have to be gated content. The idea with great working tools is to spreed them as far and wide as possible within the target group.
The following handbooks have one of the largest download rate in the online history of VELUX:
That is because:
– they are extraordinary thorough,
– they are updated one to three times per year,
– they hold key information about technical specifications,
that the target group, can’t get hold of elsewhere, without using a lot of time and efforts, that they normally don’t have in their daily work.
The Main Brochure, version 5.3
First handbook in the trilogy – the Main Brochure. For the architects and building constructors this is an overall trip up in the helicopter.
Here thet can fint the main headlines, main benefits, main classifications, main certifications, main case stories for inspiration and the answer of where to find the primary working tool to draw awesome skylight solutions for their clients in a sustainable environment.
Underneath are examples on some of the pages.
Owner: VELUX Commercial
Content Marketing Manager: Jane Kristensen
Advertising Agency: Harnung Inc.
Art Director: Rasmus Harnung
Technical handbook version 6.3
The bible behind designing and specifying skylights for commercial buildings: The Technical Handbook. The content have been constant refined and updated since 2012 and holds now 132 pages of hardcore technical information. The main chapters includes the most important elements and key figures behind the modular system, the solution and the product data.
Underneath are examples on some of the pages.
Owner: VELUX Commercial
Content Marketing Manager: Jane Kristensen
Advertising Agency: Harnung Inc.
Art Director: Rasmus Harnung
Electrical Handbook version 4.2
The last handbook in the trilogy is the Electrical Handbook. It dives a bit deeper (than the Technical Handbook) into the specification and planning of the electrical systems whether using an open source system or a VELUX INTEGRA® control system.
Owner: VELUX Commercial
Content Marketing Manager: Jane Kristensen
Advertising Agency: Harnung Inc.
Art Director: Rasmus Harnung
