The worldwide famous ship builder and sailmaker education at U/NORD in Denmark

Not many educations can now a days say, that they have ties to an almost 1000 years old tradition. Traditions, that they at a daily basis try to carry out in teaching, but at the same time constant renews itself and are relevant, current and innovative. The boat builder and the sailmaker education at the vocational school, U/NORD, in the North Zealand of Denmark can claim that. 

Align with other highschools and universities U/NORD have to be in top of mind with the raw material that makes up the schools existence – namely its students. A recruitment campaign was launched at the end of 2020 to recruit new students for the forthcoming season 2021, on social media. By start of the new school year, august 2021 the student access for these two tracks have been more than doubled.

Create awareness in the youth, that are in the middle of choosing their future life

These are big words, but nevertheless the truth. A graduated students from the boat builder or the sailmaker education can get a job all over the world. The educated in Denmark is a golden ticket for a job working within wood, steel, glass fiber and sails in areas like: sail boats for leisure, trawlers, sailing dinghy for competitions, kayaking, fast motorboats, commercial boating, lifesaving ships or renovation of old wooden veteran ships. It is even possible to make an additional master degree as a ship engineer.

Video

The main recruitment video for the boat builder education track at the vocational education

Owner: U/NORD
Project Manager: Jacob Krøyer Olsen
Advertising Agency: Harnung Inc.
VO text and storyboard: Rasmus Harnung
Production: Dennis Rafn, StormZ

Static posts

Designed and built by you
The superior craftsmanship that you can contribute to the busy and diverse world at sea.

Text:
Speed, challenge, adrenalin and salt water.
Trimaran designed and built by you.

Owner: U/NORD
Art Director: Rasmus Harnung
Photo: Thierry Martinez

Text:
The sailboats of the future “hovers” over the water.
They are designed and built by you.

Owner: U/NORD
Art Director: Rasmus Harnung
Photo: Pierrick Contin

Text:
12 Olympic gold medals, 115 World Cup gold medals.
The sails are designed and sewn by you.

Owner: U/NORD
Art Director: Rasmus Harnung
Photo: Peter Brøgger

Text:
27 sails with a total area of 1,700 m2.
The sails are designed and sewn by you.

Owner: U/NORD
Art Director: Rasmus Harnung
Photo: Skoleskibet Danmark

Text:
Emergency: 55.4785 ° N, 7.4594 ° E.
Rescue vessel designed and built by you.

Owner: U/NORD
Art Director: Rasmus Harnung
Photo: RNLI/Nigel Millard

Text:
Temperature –67 degrees, ice thickness 2.3 meters.
Exploration ship designed by you.

Owner: U/NORD
Art Director: Rasmus Harnung
Photo: Knud E. Hansen

Text:
Wind speed 11, 103 km/t, waves 17 meters high.
Trawler designed and built by you.

Owner: U/NORD
Art Director: Rasmus Harnung
Photo: Unknown

Text:
Dedicated, skilled, visionary and knowledgeable.
A boat builder has her hands at the right place.

Owner: U/NORD
Art Director: Rasmus Harnung
Photo: Irene G. Scholten

Testimonials
Don’t take our word for it. Listen to the ones who actually are doing it.

Owner: U/NORD
Art Director: Rasmus Harnung
Photo: Maersk Line

Owner: U/NORD
Art Director: Rasmus Harnung
Photo: 
Knud E. Hansen

Owner: U/NORD
Art Director: Rasmus Harnung
Photo: Irene G. Scholten

Owner: U/NORD
Art Director: Rasmus Harnung
Photo: Irene G. Scholten

Owner: U/NORD
Art Director: Rasmus Harnung
Photo: Irene G. Scholten

Owner: U/NORD
Art Director: Rasmus Harnung
Photo: Irene G. Scholten

Owner: U/NORD
Art Director: Rasmus Harnung
Photo: Lars Aarø

Tradition / Innovation
A 1000 years went by and look what it brought us.

Owner: U/NORD
Art Director: Rasmus Harnung
Photo 1: Werner Karrasch 
/ Vikingeskibsmuseet i Roskilde

Photo 2: Pierrick Contin

Owner: U/NORD
Art Director: Rasmus Harnung
Photo 1: Peter Leth-Larsen
Photo 2: Team New Zealand / Emirates

 

Owner: U/NORD
Art Director: Rasmus Harnung
Photo 1: Yacht Broker / Zar
Photo 2: Maersk Line

 

Owner: U/NORD
Art Director: Rasmus Harnung
Photo 1: StormZ
Photo 2: Team New Zealand / Emirates

 

Owner: U/NORD
Art Director: Rasmus Harnung
Photo 1: Irene G. Scholten
Photo 2: Adobe Stock

Owner: U/NORD
Art Director: Rasmus Harnung
Photo 1: Irene G. Scholten
Photo 2: Thierry Martinez

 

Owner: U/NORD
Art Director: Rasmus Harnung
Photo 1: Irene G. Scholten
Photo 2: Skoleskibet Danmark

Owner: U/NORD
Art Director: Rasmus Harnung
Photo 1: Adobe Stock
Photo 2: DanPilot

Owner: U/NORD
Art Director: Rasmus Harnung
Photo 1: Irene G. Scholten
Photo 2: Adobe Stock

Collages
A deep dive into the  history of ships and sailing.

Text:
The shipping of the future is based on eminent craftsmanship handed down through generations.

Owner: U/NORD
Art Director: Rasmus Harnung

Text:
The art of reading the anatomy of ships and being able to construct a superior vessel. This is craft at its best.

Owner: U/NORD
Art Director: Rasmus Harnung

Text:
The beautiful, innovative and unique solutions of the future in ship design are based on the understanding of good craftsmanship.

Owner: U/NORD
Art Director: Rasmus Harnung

Landing pages for the two tracks at U/NORDs website

As a “soon to be” student, everything you want to know must be available at the landingpage. If it becomes too complicated or if there is no logic in what they see and read, they will seek somewhere else to get their inspiration. And then they are lost. Generally there are three steps a student have to decide on, and give their check mark to, before signing up to participate in the classes and spend their next four and a half year at the school. 

Since U/NORD is a state funded vocational education, the sign-up element is hosted by a government administrated website outside these two landingpages. It is a tough decision for a student to make “the big jump” and sign-up, so their background information must be adequate to make the experience satisfying and their choice right. 

Boat builder landingpage

Sailmaker landingpage