The worldwide famous ship builder and sailmaker education at U/NORD in Denmark
Not many educations can now a days say, that they have ties to an almost 1000 years old hand craft tradition. Traditions, that they at a daily basis try to carry out in teaching, but at the same time constant renews to be relevant, current and innovative. The boat builder and the sailmaker education at the vocational school, U/NORD, in the North Zealand of Denmark can claim that.
In line with other high schools and universities, U/NORD must be on top of mind in the raw material that makes up the schools existence – namely its students. A recruitment campaign was launched at the end of 2020 to recruit new students for the upcoming 2021 season on social media. At the start of the new school year, August 2021, student access to these two tracks has more than doubled.
Create awareness among the young people who are in the process of choosing their future lives
These are big words, but nevertheless the truth. A graduated students from the boat builder or the sailmaker education can get a job all over the world. The educated in Denmark is a golden ticket for a job working within wood, steel, glass fiber and sails in areas like: sail boats for leisure, trawlers, sailing dinghy for competitions, kayaking, fast motorboats, commercial boating, lifesaving ships or renovation of old wooden veteran ships. It is even possible to make an additional master degree as a ship engineer to build and design larger ships.
Video
The main recruitment video for the boat builder education track at the vocational education
Owner: U/NORD
Project Manager: Jacob Krøyer Olsen
Advertising Agency: Harnung Inc.
VO text and storyboard: Rasmus Harnung
Production: Dennis Rafn, StormZ
Static posts
Designed and built by you
The superior craftsmanship that you can contribute to the busy and diverse world at sea.
Text:
Speed, challenge, adrenalin and salt water.
Trimaran designed and built by you.
Owner: U/NORD
Art Director: Rasmus Harnung
Photo: Thierry Martinez
Text:
The sailboats of the future “hovers” over the water.
They are designed and built by you.
Owner: U/NORD
Art Director: Rasmus Harnung
Photo: Pierrick Contin
Text:
12 Olympic gold medals, 115 World Cup gold medals.
The sails are designed and sewn by you.
Owner: U/NORD
Art Director: Rasmus Harnung
Photo: Peter Brøgger
Text:
27 sails with a total area of 1,700 m2.
The sails are designed and sewn by you.
Owner: U/NORD
Art Director: Rasmus Harnung
Photo: Skoleskibet Danmark
Text:
Emergency: 55.4785 ° N, 7.4594 ° E.
Rescue vessel designed and built by you.
Owner: U/NORD
Art Director: Rasmus Harnung
Photo: RNLI/Nigel Millard
Text:
Temperature –67 degrees, ice thickness 2.3 meters.
Exploration ship designed by you.
Owner: U/NORD
Art Director: Rasmus Harnung
Photo: Knud E. Hansen
Text:
Wind speed 11, 103 km/t, waves 17 meters high.
Trawler designed and built by you.
Owner: U/NORD
Art Director: Rasmus Harnung
Photo: Unknown
Text:
Dedicated, skilled, visionary and knowledgeable.
A boat builder has her hands at the right place.
Owner: U/NORD
Art Director: Rasmus Harnung
Photo: Irene G. Scholten
Testimonials
Don’t take our word for it. Listen to the ones who actually are doing it.
Owner: U/NORD
Art Director: Rasmus Harnung
Photo: Maersk Line
Owner: U/NORD
Art Director: Rasmus Harnung
Photo: Knud E. Hansen
Owner: U/NORD
Art Director: Rasmus Harnung
Photo: Irene G. Scholten
Owner: U/NORD
Art Director: Rasmus Harnung
Photo: Irene G. Scholten
Owner: U/NORD
Art Director: Rasmus Harnung
Photo: Irene G. Scholten
Owner: U/NORD
Art Director: Rasmus Harnung
Photo: Irene G. Scholten
Owner: U/NORD
Art Director: Rasmus Harnung
Photo: Lars Aarø
Tradition / Innovation
A 1000 years went by and look what it brought us.
Owner: U/NORD
Art Director: Rasmus Harnung
Photo 1: Werner Karrasch
/ Vikingeskibsmuseet i Roskilde
Photo 2: Pierrick Contin
Owner: U/NORD
Art Director: Rasmus Harnung
Photo 1: Peter Leth-Larsen
Photo 2: Team New Zealand / Emirates
Owner: U/NORD
Art Director: Rasmus Harnung
Photo 1: Yacht Broker / Zar
Photo 2: Maersk Line
Owner: U/NORD
Art Director: Rasmus Harnung
Photo 1: StormZ
Photo 2: Team New Zealand / Emirates
Owner: U/NORD
Art Director: Rasmus Harnung
Photo 1: Irene G. Scholten
Photo 2: Adobe Stock
Owner: U/NORD
Art Director: Rasmus Harnung
Photo 1: Irene G. Scholten
Photo 2: Thierry Martinez
Owner: U/NORD
Art Director: Rasmus Harnung
Photo 1: Irene G. Scholten
Photo 2: Skoleskibet Danmark
Owner: U/NORD
Art Director: Rasmus Harnung
Photo 1: Adobe Stock
Photo 2: DanPilot
Owner: U/NORD
Art Director: Rasmus Harnung
Photo 1: Irene G. Scholten
Photo 2: Adobe Stock
Collages
A deep dive into the history of ships and sailing.
Text:
The shipping of the future is based on eminent craftsmanship handed down through generations.
Owner: U/NORD
Art Director: Rasmus Harnung
Text:
The art of reading the anatomy of ships and being able to construct a superior vessel. This is craft at its best.
Owner: U/NORD
Art Director: Rasmus Harnung
Text:
The beautiful, innovative and unique solutions of the future in ship design are based on the understanding of good craftsmanship.
Owner: U/NORD
Art Director: Rasmus Harnung
Landing pages for the two tracks at U/NORDs website
As a “soon to be” student, everything you want to know must be available at the landingpage. If it becomes too complicated or if there is no logic in what they see and read, they will seek somewhere else to get their inspiration. And then they are lost. Generally there are three steps a student have to decide on, and give their check mark to, before signing up to participate in the classes and spend their next four and a half year at the school.
Since U/NORD is a state funded vocational education, the sign-up element is hosted by a government administrated website outside these two landingpages. It is a tough decision for a student to make “the big jump” and sign-up, so their background information must be adequate to make the experience satisfying and their choice right.
Boat builder landingpage
Sailmaker landingpage
