Berlingske Tidende

Before the great shift in the 10s from the good old printed newspaper to free of charge news from apps and online media, it was still a big issue for the large media houses to get subscribers and thereby advertising budgets.

Subscription campaign. Distributed to more than a million households.

Campaign towards advertisers, marketing managers and directors and larger corporations to place the right ads in the right sections of Berlingske.

Positioning campaign against Børsen, the other great business newspaper. They don’t come in weekends – Berlingske does.

In the mid 00s more and more Danes moved to Sweden. This subscription campaign was distributed to households in Malmø area and to the pendler-people in all trains between the two countries.