Summer campaign for getting your stomach right, despite of what food (or germs) you eat on your holiday.
Ads for year one.
Idea: Lis Norup & Rasmus Harnung
Copywriter: Lis Norup
Art Director: Rasmus Harnung
Ads for year two.
Antibiotics can break a hole in your stomach
Ads for the winter season. Positioning Paraghurt as an important supplement after a winter cold, pneumonia and the taking of penicillin.