The security company Dansikring is now called Dansikring Direct. Their choice in marketing was well founded and they did the exact opposite of their competitors. They focused on enlightenment instead of insecurity and fear.

Brochure targeting small and medium businesses with large money amount – the daily revenue – lying in the shop after closing hours.

Made together with copywriter: Lis Norup

Based on real life events this brochure lay out the fact, that the sign on the door make the risk of a break in 100 times les likely. The brochure is targeting regular house owners.