Before the great shift in the 10s from the good old printed newspaper to free of charge news from apps and online media, it was still a big issue for the large media houses to get subscribers and thereby advertising budgets.
Subscription campaign. Distributed to more than a million households.
Campaign towards advertisers, marketing managers and directors and larger corporations to place the right ads in the right sections of Berlingske.
Positioning campaign against Børsen, the other great business newspaper. They don’t come in weekends – Berlingske does.